"Wonderful business Cards! I have got many compliments, and a lot of people have been shocked on how affordable these have been. Keep up the great work. There is going to be a lot of business there's no way you'll know what to do with all of it!"

... Mr. Eric Myers | Birmingham

Artwork Guidelines

People often do not realize that artwork for printing must be submitted in the proper format. If artwork is not prepared correctly, it will not be accepted by the printing company.As a quality printer, we want to ensure that you receive the best quality printed materials and so artwork must be in the best format and layout. Please review this artwork guideline for dummies to help you prepare your artwork so that it will be accepted for printing.

Know the terms

Knowing some of the most common printing terms will help you to prepare artwork for success.

Gsm Printing refers to a measurement of the weight and type of paper being used for printing. Gsm is often referred to as g/m2. Most traditional flyers are 135g. Letterhead paper is often 90gsm and post cards are 240 gsm.

Resolution of a picture refers to the dots of ink or the electronic pixels of any picture. These pictures can be printed out or simply displayed on a screen. Resolution is measured in dots per inch (DPI). Printing companies will also use at least a 300DPI resolution. Of course, the higher the resolution, the better the results for the printed products.

Most computer monitors have a resolution of 96 or 72DPI. Therefore, this is often the measurement for pictures on the Internet. If you try to print out a picture on a 600DPI that is only 72DPI, the printed picture will not look very good.

Bleed refers to the area around the edge of a page that is trimmed. The areas is trimmed to ensure that any graphics on a printed page are not cut off the page when printed. If the proper bleed is not used, the pictures will be cut off and the printed item will not be correct. Bleeds must be a maximum of 5mm and must be no smaller than 2mm.

CMYK (Euroskala) refers to the four basic European Colors. The colors are Cyan, Magenta, Yellow and Black. When these colors are mixed together all the other colors can be product. These four main colors will create the base for the sheet-fed offset printing of four colours.

*Do not forget to select CMYK when creating artwork in Photoshop. If you forget to do so and create work in RGB mode, your printed materials will look poor and you will not receive the ideal results.

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